Sofka Kelerdjieva graduated pedagogy of art in the University of Veliko Tarnovo "St. St. Cyril and Methodius". She has worked as a designer-consultant in a popular furniture company, where she communicated with customers and made direct sales.

Later she developed his experience in marketing and advertising in the manufacturing and distribution of FMCG. She develop marketing strategies for the company, programs for sales promotion and their media coverage. She plan and organize advertising campaigns and the subsequent reports, analyzes, reports, presentations and recommendations concerning the marketing activities of the company.